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“I’m honestly a bit obsessed. I was especially impressed by how PR Volt blends AI with human PR expertise — it’s truly the perfect combination. There are so few tools that actually deliver on what they promise, but PR Volt did exactly that. Working with PR Volt completely exceeded my expectations.”
Homebody is redefining the reclining sofa category with elevated design, durable performance fabrics, and comfort-first engineering. Their product was strong. Their story was relevant. What they needed was a scalable, precise, and consistent PR engine that could help them break into top-tier editorial outlets.
Using PR Volt’s AI-powered outreach platform, Homebody ran a high-volume, hyper-targeted PR program that delivered 66 major features in six months, without growing headcount or relying on slow, manual list building. This case study shows how lean PR teams and PR professionals can use PR Volt’s app to increase output and produce measurable results faster.
The Situation
Modern PR Is Competitive and Manual Tools Slow You Down
Before adopting PR Volt’s platform, Homebody was focused on expanding awareness within competitive home, lifestyle, and commerce categories. The team had strong storytelling assets and an established PR partner but needed additional support to scale outreach more efficiently and tap into new journalist segments.
They were also looking for a more data-driven way to identify relevant reporters, stay ahead of seasonal editorial cycles, and ensure consistent, high-volume pitching without overextending internal or agency resources.
PR Volt became a complementary solution, a tool that empowered their existing PR efforts with AI-powered journalist matching, real-time analytics, and structured pitch sequencing. Together, the combined approach strengthened Homebody’s reach and visibility.
The Strategy
Seasonal Storytelling With AI-Driven Distribution
Homebody’s campaign leaned into seasonal moments when consumers refresh their spaces: spring transitions, fall nesting, holiday hosting. These timely story angles were delivered directly through the app to journalists actively covering those themes.
Commerce-Centric Pitching
Using PR Volt’s journalist activity data, the PR program identified writers covering sales, shopping guides, and high-intent commerce content. Instead of sending discount codes upfront, editors were invited to request exclusive access — a tactic that increased reply rates and led to more published features.
Vertical Expansion Through Keyword Monitoring
PR Volt’s keyword tools uncovered additional pitching angles:
- Parenting journalists (kid-proof durability)
- Pet editors (performance fabrics)
- Comfort-forward furniture writers
- Trending “Cloud Couch” competitors
This expanded coverage beyond traditional home outlets.
Localized Outreach for Showroom Markets
The PR team used location filters to identify nearby journalists and invite them for in-person product walk-throughs, resulting in deeper editorial interest and richer coverage.
The Results
Consistent, Top-Tier Press
Once Homebody integrated PR Volt into their PR workflow, media traction accelerated quickly. Over six months, the program delivered 66 top-tier media placements and 30.4M+ earned reach, generating visibility across influential outlets such as Architectural Digest, Good Housekeeping, Elle Decor, House Beautiful, Veranda, Cosmopolitan, and more.
Rather than replacing existing PR efforts, the platform strengthened them. PR Volt made it easier to identify the right journalists, keep outreach timely, and ensure consistent pitching throughout the year, helping the team secure more meaningful press traction without extra workload.
By pairing their PR partner’s execution with PR Volt’s technology, Homebody was able to increase output, improve targeting, and drive sustained editorial momentum — all without adding headcount.
